MOLI – who cares about privacy, feels like AOL

moli.pngI almost erased this blog because I didn’t want this company to get any press, good or bad.

MOLI.com, has anyone heard of this site? I just learned about it from the DEMO website. So, it was started by the founder of E*TRADE, him and some other early investors put up 29.25M. Recently they raised another 29.6M from, among others, the two founders of Home Depot (huh?).

DEMO says they have no primary competitors – listing Facebook, mySpace, and Linkedin as secondary. The reason, MOLI allows you to have multiple profiles under the same login. uhh, that’s not that different. I’m pretty sure this would be an easy move for Facebook to implement – ask users “Hey, have more that one account – enter the email address you used to create that account and we’ll link ’em up. We’ll never share with anyone that your accounts are linked! (small print: But, we’ll know and so will our advertisers and everyone else we sell data to!)

covibelive.pngI signed up for an account with MOLI and after a few minutes all I could think was “OMG it’s AOL.” It’s a huge nonorganic network for everything.

The layout is hip – kinda feels like a less refined VIRB – and they do have a cool feature called CoVibeLive (patent pending) that shows you statistics of the people who’ve visited your page. It looks like they spent a lot producing the site – dark tones and gradients are everywhere. All this slick and cool doesn’t mean speed though, it takes a while to load – if you’re gonna have all that, have some AJAX goin on to limit the need to refresh.

TechCrunch, GigaOm, and Webware are are all very nice to MOLI in their reviews. Where they paid? heh There is a lot of talk about the site being for adults – doesn’t feel like it. There is a video tutorial where an overly excited twentysomething makes jokes and talks mostly about privacy controls (Which to me just seem like a joke – I don’t care about privacy, I want people and companies to know who I am personally. If I was to work anywhere I would want them to look at my facebook/myspace/flickr/radar/twitter and say “yeah, he’d fit in our culture” – what’s up with this separation, what a pain in the ass — if you’re worried about this take Tim’s advise)

We’ll see what happens. They have ~60M to burn through, lots ads, commercial content and a couple paid services that let you turn your profile into an online store.

2 thoughts on “MOLI – who cares about privacy, feels like AOL”

  1. great review of the service. Seems to me like they may be throwing a bunch of money into simply because “it’s what all the kids are doing nowadays.” I know what you mean about not needing/wanting privacy. But I think you may be in the extreme minority of people out there.

  2. great review of the service. Seems to me like they may be throwing a bunch of money into simply because “it's what all the kids are doing nowadays.” I know what you mean about not needing/wanting privacy. But I think you may be in the extreme minority of people out there.

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