It’s not about anything. It’s creativity. It’s design. Beauty. Positivity. And, it’s associated with Microsoft’s Zune. Therefore Zune must also be those things. ? I’m not sure, but that seems to be the idea — and I love it:
I prob. still won’t buy one, but I do love ‘em OR do I love agency:collective and the fact that they “get it.”
I saw this billboard today and it really rubbed me the wrong way - it’s ridiculous. Maybe I’m missing something, but seeing it made me think “people just don’t understand.”
While I’m not a fan of sagging pants, how does sagging hurt anyone? It seems like this group is trying to create a correlation between wearing your pants low and a lack of self respect? I don’t see it. To me, this is an older generation trying to force their views/believes on a younger generation they do not understand.
As a millennial, here’s my advise (this is also part of what I wrote to the people who paid for the billboard):
Demanding conformity will never work, telling people (especially youth) not to do something will never work. Empower us, lift us up by the things we are doing right. Romanticize a positive life and those who are leading one. Tell us stories about them - stories are how we relate, stories are our language, stories are how our friends talk. Tell us stories and tell us good stories that make us say “wow,” that make us feel impressed. Tell us lot of stories. We hear many each day from our friends and from music, you have to create the opportunity for us to hear the positive ones. Parents can tell these stories in person, if your not a parent or friend, then help make positive, empowing stories available to our us. Available for our awareness to pick up. Use your billboard, a story can be one sentence that I can relate to. Perhaps, “so-and-so donates X to charity.” Romanticize. Pull, not push. Just as long as that so-and-so is someone I already respect, you’ve done good. It’s about taking things I already understand or respect and telling me something positive with them. It’s like co-branding. It’s like relationship marketing. It’s a trust network. Try it.
Interesting article from Reuters London - thus the use of “boss.”
Google boss warns politicians about Internet power
Wed Oct 4, 2006 1:53 AM BST
LONDON (Reuters) - Imagine being able to check instantly whether or not statements made by politicians were correct. That is the sort of service Google Inc. boss Eric Schmidt believes the Internet will offer within five years.
Politicians have yet to appreciate the impact of the online world, which will also affect the outcome of elections, Schmidt said in an interview with the Financial Times published on Wednesday.He predicted that “truth predictor” software would, within five years, “hold politicians to account.” People would be able to use programmes to check seemingly factual statements against historical data to see to see if they were correct.
Continue reading ‘Google boss warns politicians about Internet power’
My Creative Advertising group and I made this website for a project on documenting creativity; I see more potential for the domain. I would like to make it a blog that tracks guerrilla marketing campaigns, similar to the way ubergizmo and others work.
Here is my plan: contact as many advertising agencies as possible, especially ones that specialize in guerrilla, viral, grassroots, etc. Talk to their PR peeps and tell ‘em to send me a little blurb every time they start a new related campaign. I post it to my site, they get press and I get site visitors, hopefully. I can also set up a Google alerts to scan for a bunch of keywords, watch the newswire, yadda, yadda… the main goal is getting to know people at different agencies.
I might as well let the agencies know, “btw I also do marketing in Austin and X other cities, contract my services.”
…an idea among many.
