I have been corresponding today with David C. James â€“ a participant, like myself, in the upcoming Bootstrap Bootcamp. His email introduction caught my attention because of his reference to creating a business that will â€œbring profit to its owners, benefit society, and behave ethically and responsibly.â€ Whoa, that is what Iâ€™m all about. Here is some more of our conversation:
I believe that there is lots of room for corporate responsibility these days. I believe that business people should stand up for their values â€” and realize that not all â€œprofit opportunitiesâ€ are really unlocking value for customers.
The argument â€œthe customer bought it, so it must be valuable to themâ€ doesnâ€™t do much for me. Companies that want to succeed should be ahead of the curve when it comes to understanding what people truly want â€” and what they will truly value.
One good example would be the automotive industry. Which ones are innovating, so that when gas hits $5/gallon, we have alternatives to gas guzzlers? Which ones arenâ€™t? I think ethics and long-term profitability go hand in hand.
Indeed, providing measurable value from your product/service is something all companies should strive to do. If you have the resources and power to, for instance, create a more efficient vehicleâ€¦ that really is the Tell of a great business. Not to mention that the production of such a vehicle would be mutually beneficial to both consumers and the companyâ€™s pocketbook. To me it runs the same lines of creating a life of value.
I feel the most value when I can be the puzzle piece to help someone succeed or reach their goal, therefore creating value in their life. Take me for example, I hope to succeed in my life and I will always work my hardest, but I know I cannot do it alone. I believe in coexistence and interdependence.
I just noticed this in Davidâ€™s initial email, donâ€™t remember reading it the first time:
For me, at least, nothing is as exciting as building something innovative. Of course, nothing really happens by yourself â€” you need a community and support. Thatâ€™s why Iâ€™m excited about meeting other people here at Bootstrap.